Shopify SEO built around the catalog, not the blog
Most Shopify SEO advice starts with content. On a store the money usually sits in the product and collection pages that already exist and cannot rank.
Where stores actually lose
Collection pages with no reason to exist, product pages that duplicate each other, variant and canonical noise that buries the pages you want indexed, and the highest value products missing from the surfaces that are free.
The catalog comes first
On one client account the three highest value products in the catalog, worth 31.5 percent of attributed revenue, had never been published to Google's free product listings at all. No amount of blogging fixes that.
Then the content
Once the catalog can rank, content earns its place. Not volume for its own sake, the specific questions buyers ask before they spend.
The other three routes.
Shopify store audit
A scored audit of the store's organic and AI search position, with the fixes ranked by what actually moves rev...
AI SEO and AEO
Answer engine optimization and generative engine optimization are the same job under two names: make the store...
Merchant Center and feeds
Free product listings are inventory you already own. Most stores have never checked which products are actuall...
GA4 and Search Console
If the numbers in Shopify, GA4 and your email platform disagree, you cannot make a decision. Fixing that comes...
Klaviyo expert
Most Klaviyo accounts are not underbuilt. They are built and quietly not running. The first thing I do is prov...
Email marketing audit
A scored audit of the email program: what is really sending, what your list is worth, which dashboard numbers ...
Ecommerce email marketing
Email is the only channel you own outright. It is also the channel most likely to be quietly broken while ever...
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