If the ads are paying for most of your orders, the profit goes right back out the door.
Your store already has the tools to sell without a bill attached.
Most of them are switched off.
One store: $9,110 in the 30 days before the work, $23,532 in the 30 days about three months in. See the receipts
I'm Herbert Timpson. I get your Shopify store running the way it should: products that show up on
Google, emails that actually reach your customers, and sales that don't rely on cold ad traffic.
A Shopify expert fixes what is keeping a selling store from getting more orders: pages that do not rank, email flows that send nothing, and products missing from Google. I am a done-for-you Shopify expert and consultant, so I do the work inside your accounts instead of handing you a list. That includes Shopify theme builds and new store setups. Works remotely with US stores. I log into your Shopify, Klaviyo and Google accounts from here, wherever you are in the US, so there is no office visit and no local market limit. See the services, the Shopify SEO work or the case study.
The short answer
A done-for-you Shopify expert works inside your store's own accounts and switches on the tools that bring in sales without an ad bill: Shopify SEO, free listings in Google Merchant Center, Klaviyo email that actually sends, and AI search. On one store, sales went from $9,110 before the work to $23,532 about 90 days in, by Shopify's own reports.
The share of sales the store earns without an ad bill
Google search, free listings and Klaviyo email, as a share of total sales. Shopify sales by referrer, May 5 to June 3, 2026 and August 17 to September 15, 2026.
Sound familiar?
The ads are carrying the store... and eating all of your profit.
And the ad bill is not the only thing it is costing you.
Each grid is 1,793 Facebook and Instagram visits. Before: 1 bought, on cold audiences (August 3 to 25, 2026). After: 10 bought, on warm audiences (August 26 to September 15, 2026). Shopify sessions by referrer: 5,379 visits and 3 checkouts, then 3,589 and 20. The buyers sit at random places.
One store was paying $1,700 a month for Facebook ads and an ad vendor. In the
30 days before the work began, the whole store sold $9,110.
A store that already sells should not have to pay for every order. The ways buyers find you for free
are already built in. Somebody just has to turn them on, and check that they are working.
Who does the work
I do the work inside your store.
On Saturdays I pack orders for a direct to consumer brand. The rest of the week I do SEO, Klaviyo email and AI search work inside Shopify stores. I log in to each store's Shopify, Klaviyo and Google accounts and do the work myself. Here is what that did for
one direct to consumer store, from its own Shopify reports.
I go through your store, your email and your Google accounts
and show you where money is going out the door and where it is sitting unclaimed.
2
Fix it in order
I work in your accounts, biggest dollars first, so the
fixes that pay fastest come first.
3
Keep score
You get the count from your own Shopify reports, channel by
channel, as a before and an after.
Done for you. I do the work, you do not have to learn it.
You keep your accounts and logins. I work in them.
Every number comes from your own Shopify reports
The ads that work stay on
If your store is not the bottleneck, I will tell you
The work follows The Traffic to Sales Method: five stages from Traffic to Sales Check to Show Proof. It finds the gaps where your Shopify store is losing sales, then closes them in order.
Source: Shopify, total sales One store, May 5 to Jun 3 and Aug 17 to Sep 15, 2026
Sales from email
30 days before the work$987
30 days, 3 months in$4,308
Grew4.4x
Source: Shopify, sales by referrer (Klaviyo) One store, May 5 to Jun 3 and Aug 17 to Sep 15, 2026
Sales from Google
30 days before the work$354
30 days, 3 months in$5,418
Grew15x
Source: Shopify, sales by referrer (Google), paid Google orders taken out One store, May 5 to Jun 3 and Aug 17 to Sep 15, 2026
On one store, all the work together took sales from $9,110 in the 30 days before it began to
$23,532 in the 30 days about three months in. See what each price is set against.
What changes
From renting your customers to earning them.
Picture a month where the ads are a choice, not life support.
Or leave Merchant Center, your collection pages and your email list idle, and keep paying for
orders your own store could have sent.
Your best products show up in Google's free listings
Google search, AI answers and Klaviyo email bring in orders without a bill attached
You know which channel actually pays
The ads that work keep running, and stop carrying everything
Before you hire anyone
How do you choose a Shopify expert?
Ask these five questions, of me or of anyone else. Google’s own advice on hiring for search puts the first one
plainly: “No one can guarantee a #1 ranking on Google.”
On one Shopify store, sales went from $9,110 to $23,532 in about 90 days, by Shopify's own reports. On another, Google showed a farm's pages 6,155 times in a month, up from 934. I never name clients; the Shopify SEO page has the details and what each result does not prove.
Straight answers
Questions store owners ask first.
Do I have to turn off my Facebook ads?
No. On the store in the case study, the ads kept running. On August 26, 2026, they moved to warm audiences, people who already knew the store. A website visit cost 13¢ instead of 45¢ in Facebook Ads Manager, and 1 in 179 Facebook and Instagram visits completed checkout instead of 1 in 1,793, by Shopify's count. The point is for search, free listings and email to carry more of the month, so the ads stop carrying all of it.
What does a Shopify expert do?
A done-for-you Shopify expert does the work inside your accounts: Shopify SEO for your product and collection pages, Klaviyo email flows that actually send, Google Merchant Center free listings, and AI search optimization so ChatGPT, Perplexity and Gemini can find and name your store. It is for anyone with a Shopify store, and you do not have to learn any of it.
Is it worth it to hire a Shopify expert?
It is worth it when your store already has traffic and the tools that sell for free are switched off or broken. Then the fixes go after sales your store is already close to making. If your store is not the bottleneck, you will hear that on the first call.
Can I hire someone to manage my Shopify store?
For the marketing side, yes: SEO, Google Merchant Center, Klaviyo email and AI search, done inside your accounts while you keep every login. Day-to-day operations such as fulfillment and customer service stay with you.
What is AI search optimization for a Shopify store?
Making your store easy for AI engines to reach, read and trust, so it gets named when buyers ask ChatGPT, Perplexity or Gemini what to buy. Nobody can guarantee that an AI engine will name your store. The work is making your pages easy for AI engines to reach, putting real product details on them, and checking whether your store gets named.
Can I hire someone to set up my Shopify store?
Yes. I set up Shopify stores, then handle the work that gets them found and selling: Shopify SEO, Google Merchant Center, Klaviyo email and AI search, done inside your accounts.
Can you guarantee more sales?
No. What I can do is show you where the store is losing them, fix it in order, and count every change from your own Shopify reports, with the source and the dates.