Email Revenue From $2,062 to $6,813
A 13 email sequence was reporting itself as live while sending almost nothing. After the fix, flow revenue went from $2,062 over six weeks to $6,813 over four.
Line by line.
Source: Klaviyo flow values report, conversion metric Placed Order. Real numbers from a live client account.
| Measure | Before | After | Change |
|---|---|---|---|
| Flow revenue | $2,062 over 6 weeks | $6,813 over 4 weeks | 3.3x |
| Orders from email | 6 | 14 | +133% |
| Emails delivered | 314 | 683 | +118% |
| Opens | 241 | 552 | +129% |
| Clicks | 34 | 62 | +82% |
| Weekly send volume | 52 a week | 552 a week | 10.6x |
What moved
The store had a 13 email weekly sequence built, populated and switched on. Over 90 days it sent 7 emails. Klaviyo reported the flow as live the entire time. Once the 488 person list was enrolled properly, weekly sends went from 52 to 552 and flow attributed revenue more than tripled in a shorter window.
The after window is four weeks against a six week before window, so the comparison is conservative on time and understates the weekly rate. Revenue is Klaviyo flow attribution, which credits an order to the email that preceded it.
The work behind it
- Compared sends against list size instead of trusting the live status on the flow.
- Found 438 of 488 subscribers had received no email at all in the prior 30 days.
- Traced it to an Added to List trigger, which only fires for people added after the flow exists.
- Enrolled all 488 with the platform's own backfill tool, then verified the first message actually sent.
Does the same path exist in your store?
Book thirty minutes. If the answer is no, I will say so and tell you what your actual bottleneck looks like.
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